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The Effectual Entrepreneur: A Modern Guide to Building a Business
The Effectual Entrepreneur explores the dual nature of business building. You will contrast the traditional "Causation" model of rigid planning with the powerful "Effectuation" logic used by the world’s most successful innovators. This course isn't just about starting a business; it’s about mastering a mindset that thrives in uncertainty, minimizes risk, and transforms limited resources into a sustainable enterprise.